We create meaningful content that generates organic growth on social channels.
We can harness the brain power behind your organisation or institution to tell stories that connect with audiences on social channels. Content designed to encourage discussion and debate, content that is shareable, content that showcases your curators, faculty or staff in their best light and engages in the most effective way with users on social media.
Our approach to social video production:
turns fascinating real stories in to social videos that are highly shareable
delivers interesting, expert-led and accurate content
makes valuable connections with audiences and drives organic growth
Our campaign for Sotheby’s Institute of Art grew their social channels by over 50k new subscribers achieving over 700k likes with 8 million organic views receiving over 3k comments
Sotheby's Institute of Art is an institution of higher education devoted to the study of art and its markets with campuses in London, New York and online. The Institute offers educational programs for professionals, pre-college audiences, and graduate students seeking expertise in art business and an understanding of the $60 billion global art economy.
Our approach was to create a holistic collection of films using the Sotheby’s Institute lecturers as presenters, to reach potential students with engaging content that spoke to their interests and needs. Our strategy proved to be highly effective in building brand awareness, generating leads, and ultimately driving conversions. We were thrilled with the results, and our client was delighted with the impact on their brand's online presence.
Narrator led example
Clara Peeters’s “Still Life with Cheeses, Almonds and Pretzels” (1615) contains an incredible hidden detail.
Presenter led example
German artist Florian Slotawa asked the question “what if we spent even less time looking at artworks?”
Our first reel created for the museum’s Instagram account has to date received over 122k organic views, 3950 likes and 49 comments. Greatly surpassing the museums previously most viewed post of 17k views.
The Horniman Museum and Gardens is a museum in Forest Hill, London. It has displays of anthropology, natural history and musical instruments, and is known for its large collection of taxidermied animals. In 2022 the museum won Museum of the Year, an award made by the Art Fund.
We are currently producing a series of content both reels for Instagram and short films for YouTube to raise the brand profile across social media and connect with new audiences as well as creating content for effective monetisation on YouTube.
The history of shell collecting
Throughout history, collecting and then displaying exotic and unique shells was a way for wealthy individuals to show how well travelled they were. They could also showcase their wealth and prestige through how lavishly they displayed their collections.
These displays were known as cabinets of curiosities, and many of them were the beginnings of our Museums - like the Horniman.
Follow @inframeculture
InFrame is our new social channel. A place where fascinating stories are told from history, science and culture. Featuring collaborations with cultural Institutions from around the UK.
So far our collaborations include The National Trust, Tower Bridge, The Horniman Museum and Gardens and Cosmic House.